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Huawei emerged as the leading smartphone brand in China during Q4 2024, capturing an 18.1% market share with a 15.5% increase in sales. Apple, previously the leader, fell to third place with a 20.2% to 15.7% drop in sales, while Xiaomi secured second place with a 17.2% share. Overall, the Chinese smartphone market experienced a 3.2% decline in sales year-over-year in Q4 2024, despite a 1.5% increase for the entire year.
Apple's iPhone sales in China plummeted 18.2% in Q4 2024, reducing its market share to 17.1%, while Huawei reclaimed the top position with an 18.1% share, driven by its Mate 70 and Nova 13 series. Xiaomi, Vivo, Honor, and Oppo follow closely, as the overall smartphone market shrank by 3.2% in the quarter. Despite a slight annual growth of 1.5%, Apple faces challenges ahead due to economic uncertainty and fierce competition, although a government-backed subsidy program may offer some support.
Huawei has reclaimed the top position in China's smartphone market with an 18.1% share in Q4 2024, driven by the success of its Nova 13 and Mate 70 series. In contrast, Apple faced an 18.2% drop in iPhone sales, securing only 17.1% of the market. Xiaomi, Vivo, Honor, and OPPO followed in the rankings, with the overall market declining by 3.2% year-on-year.
Huawei regained its position as the top smartphone brand in China with an 18.1% market share in Q4 2024, following an 18.2% decline in Apple’s sales. Xiaomi followed closely with 17.2%, benefiting from the success of its Mi 15 series. Overall, China's smartphone sales saw a slight decline of 3.2% YoY in Q4, contrasting with a 1.5% increase for the year.
Huawei has reclaimed the top position in China's smartphone market with an 18.1% share in Q4 2024, marking a 15.5% growth, while Apple faced an 18.2% sales decline, holding 17.1%. The success of Huawei's Nova 13 and Mate 70 series, along with its self-reliance in chip production, contributed to this turnaround. Despite a slight year-on-year decline of 3.2% in the market for Q4, the overall annual growth for 2024 was 1.5%, with Vivo leading for the year at 17.8%.
Apple has dropped to third place in China's smartphone market in 2024, overtaken by Huawei and Vivo, with shipments declining 17% year-on-year to 42.9 million units, capturing 15% market share. In Q4 2023, Apple shipped 13.1 million units, a 25% decrease from the previous year. Meanwhile, Huawei's shipments surged 24% in Q4, totaling 46 million units for the year, reflecting the intense competition in China's growing smartphone market.
Apple has lost its position as the top smartphone seller in China, overtaken by Vivo and Huawei, following a 17% decline in shipments in 2024. The company's struggles are attributed to the lack of artificial intelligence features in its latest iPhones, while Huawei's resurgence is fueled by new domestic chipsets and flagship releases. Xiaomi led the market with a 29% increase in shipments, while Oppo and Vivo also saw significant growth.
Vivo has overtaken Apple as the top smartphone brand in China, capturing 17% of the market, while Huawei follows closely with 16%. Apple's market share has declined to 15% due to its failure to meet local consumer demands, particularly in AI features, amid rising competition from domestic brands. Huawei's resurgence, aided by locally-developed chipsets, and the overall growth of the Chinese smartphone market highlight the challenges Apple faces in adapting to local preferences.
In 2024, Huawei and Vivo surpassed Apple in China smartphone sales, with Apple experiencing a 17% year-on-year decline, shipping 42.9 million units for a 15% market share. Despite retaining the top spot in Q4 with 13.1 million units, Apple faced a 25% drop compared to the previous year, as competitors leveraged advanced AI features and local subsidies to enhance their market positions.
In 2024, Mainland China's smartphone market saw a resurgence with 285 million units shipped, marking a 4% growth after two years of decline. Vivo led with 49.3 million units, followed closely by Huawei at 46 million, while Apple fell to third with 42.9 million, a 17% drop from the previous year. The fourth quarter alone saw Apple retain the top spot with 13.1 million units sold, despite a 25% decline, as Huawei and Vivo tied for second with significant increases in shipments.
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